Dr. Kristen Sussman, PH.D.


Dr. Kristen Sussman

Assistant Professor, School of Journalism & Mass Communication

Email bxk11@txstate.edu

Phone +1 (512) 245-2656

Building Lampasas 201

Profile Faculty Profile

Research Areas:
Advertising, social media, and AI-mediated communication (AI-MC).

Background

Dr. Kristen L. Sussman, is an advertising scholar and computational social scientist whose research examines how artificial intelligence is reshaping communication, emotional expression, and engagement in digital environments. Before completing her Ph.D. at The University of Texas at Austin, she founded one of the first social media agencies in Austin, TX, Social Distillery. The agency was acquired in 2018, by Best Practice Media. Some of her clients included Facebook, Khoros (Spredfast), Jive Software, Intuit, Dairy Queen, Chuy’s Restaurants, Farm Credit Bank of Texas, ABC affiliate KVUE-TV, and Micro Focus (now HPE).

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About Faculty Fellows Projects

Translational Health Research Center (THRC) aims to integrate social listening methodology into its Research Network to strengthen online events, ECHO sessions, and podcast programming. Building on its existing needs-based innovation model, this approach would analyze online conversations and audience feedback to identify relevant topics, influential speakers, collaboration opportunities, and target audiences. The goal is to develop more impactful public programming and research dissemination while exploring opportunities for academic publication.

Featured Media 

In this H+RRN Meeting, speakers  Dr. Kirsten Sussman & Dr. Barbara Hewitt discussed how people adopt AI in health care and AI-powered social listening and engagement. This is a part of THRC's newest initiative, CARE-AI, a collaboration with the Center for Analytics and Data Science, which explores what that means for older adults and their caregivers through three lenses: mobility and access to care, smart homes and environments, and digital health adoption.

Research

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