Working with Media : Translational Health Research Center : Texas State University

Own the Mic and Shine in Media Interviews

Tips and strategies to feel confident, prepared, and polished in any interview.

Respond quickly to reporters to secure an interview - deadlines are critical for them.
Make sure you ask for the reporter's name and the name of the organization they work for.
If a reporter requests an interview, you can ask them to provide some sample questions to help you prepare.
Don't agree to interviews that you do not feel prepared for.
Think of 2 or 3 key points you want to make during your interview and gather supporting data and anecdotes to help support them.
Try to anticipate potential follow up questions based upon the information you are providing.
Have printed materials to support your story. These can also help the reporter minimize errors. If possible, provide these in advance.

If your interview is being conducted over the phone, ask the reporter to verify if your conversation is being recorded. Reporters are legally required to disclose this information to you.
Keep your answers brief and avoid using jargon or technical terms.
Speak confidently in a conversational tone
Don't assume a reporter is an expert on what you will be discussing. If a question suggests they need clarification or corrections, politely provide the necessary information.

Ask the reporter to identify you as a faculty fellow at Texas State University's Translational Health Research Center
Ask the reporter clarifying questions to ensure they understood your answers. If you feel they did not, ask to provide additional information.
Ask the reporter if you can review the story before it is shared.
If you notice an error, notify the reporter right away.
If possible, review your interview after it is shared to see how you could improve in the future.
Notify THRC when you have completed an interview so that we can feature you on our website and social channels.

Wear solid colors on TV; patterns can distort. Skip flashy jewelry. Check your appearance right before going on camera.

Choose a quiet location. Silence phones, computer alerts and background hums like AC or heating.

Know if the interview is live or edited. Live format requires comfort thinking on your feet and responding quickly.

If you are doing a TV interview, be sure to look at the reporter, not the camera, unless you are interviewing remotely.

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