Business Owners Online Support and Training (BOOST)

What is BOOST?

Small businesses account for 99.8% of all TX businesses and have a direct impact on the economy of their communities. BOOST is a limited virtual series developed for TX small business leaders and others who are interested in these businesses' ability to grow and contribute to a resilient economy.

BOOST SERIES SESSIONS AND DATES

Headshots of Dr. Stephanie Dailey and Paul Villagran with the title "BOOST - Small Businesses Crisis Communication. With Guests Dr. Stephanie Dailey and Paul Villagran."

Session 3: Crisis Communication

Session Date: May 16, 2024

About the Session: How to control your message when internal and external crises happen.

About the Guests: Dr. Stephanie Dailey is a consultant who applies communication, management, and psychology to help industries enhance their work. She is an Associate Professor at the Department of Communication Studies where she teaches organizational communication, empirical research methods, consulting, and social media in organizations.

Paul Villagran served as an Air Force Public Affairs officer, having worked with national and international media. Villagran is the founder of PR GO, a non-profit, student-run public relations agency that provides strategic communication counsel to local small businesses. He is currently an Assistant Professor of Practice at the School of Journalism and Mass Communication.

PAST BOOST SESSIONS

Session 2: Basics of Strategic Marketing

Session Date: April 18, 2024

About the Session: How to use your marketing dollars more effectively to increase the health of your business.

About the Guest: Dr. Clay Craig is a Professor of the School of Journalism and Mass Communications. His numerous publications focus on representation, pedagogy, message strategy, and branding.

Strategic Marketing Worksheet

Session 1: University Resources for Small Businesses

Session Date: March 21, 2024

About the Session: Resources available from the University (e.g., internships, recruitment, Small Business Development Center).

About the Guest: Dr. Peg Richmond is a lecturer at the Department of Management of the McCoy College of Business, where she focuses on strategic management, consulting, and business plan development. She was formerly the Associate Director and Advisor of the TXST Small Business Development Center (SBDC), where she consulted with small business owners and entrepreneurs.

Joe Harper is the Executive Director of the Texas State Small Business Development Center (SBDC) with over two decades of entrepreneurial experience. Joe's extensive business consulting expertise equips him with a comprehensive understanding of entrepreneurship, business planning, marketing strategies, market research, and financial management.

List of University Resources for Small Businesses

Co-sponsored by the Texas State University Small Business Development Center

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ABOUT THE HOST

Joshua J. Daspit, Ph.D.

Joshua J. Daspit, Ph.D. studies entrepreneurship in family businesses, minority businesses, and small and medium-sized business enterprises.

Dr. Daspit is an Associate Professor of Management, the Dean Paul R. Gowens Excellence Professor in Business, a Faculty Fellow at the Translational Health Research Center, and the Director of SCALEUP, a program of the Center for Innovation and Entrepreneurship that investigates challenges and solutions for minority- and small-business growth in Texas and beyond.

BENEFITS OF BOOST

BOOST offers resources and strategies, and a network of industry experts, researchers, and like-minded individuals to foster healthy and resilient small businesses and, as a result, healthy and resilient communities.